Featured Lesson

Learn About the Channel Mix in Digital

This is the first lesson from Module 4 (Digital Channels) in the Strategy and Planning specialism

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Digital Strategy
Content Marketing
Search Engine Optimization
Email Marketing
Social Media Marketing
E-Commerce
Data and Analytics
Customer Experience
Digital Management and Leadership
Digital Marketing
Display and Video Advertising
PPC and Paid Search
Web Design, CRO and UX
Social Selling

Trending

Social Media Marketing Social Media MarketingAnalyzing and Reporting Using Social Media Tools 02:02
PPC & Paid Search Paid SearchLanding Pages 03:00
Digital Management & Leadership Foundations of DigitalThe Digital Opportunity 01:29
Digital Management & Leadership Web and EmailCustomer Journey and the Conversion Process 00:49
Search Engine Optimization (SEO) SEO SetupIntroduction to SEO 04:59
Web Design, CRO & UX Website OptimizationWebsite Copy 05:55
Email Marketing Email Marketing StrategyEmail Marketing Overview 06:09
Web Design, CRO & UX UX DesignPrototyping 01:38
Digital Management & Leadership Building Effective TeamsThe Purpose of Feedback 05:56
Content Marketing Content OutreachResourcing 14:55
Data & Analytics Analytics with Google AnalyticsTracking Data Effectively 02:06
Social Selling Fundamentals of Social SellingThe Changed Buying Process 00:57

Trending

Social Media Marketing Social Media MarketingAnalyzing and Reporting Using Social Media Tools 02:02
PPC & Paid Search Paid SearchLanding Pages 03:00
Digital Management & Leadership Foundations of DigitalThe Digital Opportunity 01:29
Digital Management & Leadership Web and EmailCustomer Journey and the Conversion Process 00:49
Search Engine Optimization (SEO) SEO SetupIntroduction to SEO 04:59
Web Design, CRO & UX Website OptimizationWebsite Copy 05:55
Email Marketing Email Marketing StrategyEmail Marketing Overview 06:09
Web Design, CRO & UX UX DesignPrototyping 01:38
Digital Management & Leadership Building Effective TeamsThe Purpose of Feedback 05:56
Content Marketing Content OutreachResourcing 14:55
Data & Analytics Analytics with Google AnalyticsTracking Data Effectively 02:06
Social Selling Fundamentals of Social SellingThe Changed Buying Process 00:57

Trending

Social Media Marketing Social Media MarketingAnalyzing and Reporting Using Social Media Tools 02:02
PPC & Paid Search Paid SearchLanding Pages 03:00
Digital Management & Leadership Foundations of DigitalThe Digital Opportunity 01:29
Digital Management & Leadership Web and EmailCustomer Journey and the Conversion Process 00:49
Search Engine Optimization (SEO) SEO SetupIntroduction to SEO 04:59
Web Design, CRO & UX Website OptimizationWebsite Copy 05:55
Email Marketing Email Marketing StrategyEmail Marketing Overview 06:09
Web Design, CRO & UX UX DesignPrototyping 01:38
Digital Management & Leadership Building Effective TeamsThe Purpose of Feedback 05:56
Content Marketing Content OutreachResourcing 14:55
Data & Analytics Analytics with Google AnalyticsTracking Data Effectively 02:06
Social Selling Fundamentals of Social SellingThe Changed Buying Process 00:57

Trending

Social Media Marketing Social Media MarketingAnalyzing and Reporting Using Social Media Tools 02:02
PPC & Paid Search Paid SearchLanding Pages 03:00
Digital Management & Leadership Foundations of DigitalThe Digital Opportunity 01:29
Digital Management & Leadership Web and EmailCustomer Journey and the Conversion Process 00:49
Search Engine Optimization (SEO) SEO SetupIntroduction to SEO 04:59
Web Design, CRO & UX Website OptimizationWebsite Copy 05:55
Email Marketing Email Marketing StrategyEmail Marketing Overview 06:09
Web Design, CRO & UX UX DesignPrototyping 01:38
Digital Management & Leadership Building Effective TeamsThe Purpose of Feedback 05:56
Content Marketing Content OutreachResourcing 14:55
Data & Analytics Analytics with Google AnalyticsTracking Data Effectively 02:06
Social Selling Fundamentals of Social SellingThe Changed Buying Process 00:57

Trending

Social Media Marketing Social Media MarketingAnalyzing and Reporting Using Social Media Tools 02:02
PPC & Paid Search Paid SearchLanding Pages 03:00
Digital Management & Leadership Foundations of DigitalThe Digital Opportunity 01:29
Digital Management & Leadership Web and EmailCustomer Journey and the Conversion Process 00:49
Search Engine Optimization (SEO) SEO SetupIntroduction to SEO 04:59
Web Design, CRO & UX Website OptimizationWebsite Copy 05:55
Email Marketing Email Marketing StrategyEmail Marketing Overview 06:09
Web Design, CRO & UX UX DesignPrototyping 01:38
Digital Management & Leadership Building Effective TeamsThe Purpose of Feedback 05:56
Content Marketing Content OutreachResourcing 14:55
Data & Analytics Analytics with Google AnalyticsTracking Data Effectively 02:06
Social Selling Fundamentals of Social SellingThe Changed Buying Process 00:57

Trending

Social Media Marketing Social Media MarketingAnalyzing and Reporting Using Social Media Tools 02:02
PPC & Paid Search Paid SearchLanding Pages 03:00
Digital Management & Leadership Foundations of DigitalThe Digital Opportunity 01:29
Digital Management & Leadership Web and EmailCustomer Journey and the Conversion Process 00:49
Search Engine Optimization (SEO) SEO SetupIntroduction to SEO 04:59
Web Design, CRO & UX Website OptimizationWebsite Copy 05:55
Email Marketing Email Marketing StrategyEmail Marketing Overview 06:09
Web Design, CRO & UX UX DesignPrototyping 01:38
Digital Management & Leadership Building Effective TeamsThe Purpose of Feedback 05:56
Content Marketing Content OutreachResourcing 14:55
Data & Analytics Analytics with Google AnalyticsTracking Data Effectively 02:06
Social Selling Fundamentals of Social SellingThe Changed Buying Process 00:57

Trending

Social Media Marketing Social Media MarketingAnalyzing and Reporting Using Social Media Tools 02:02
PPC & Paid Search Paid SearchLanding Pages 03:00
Digital Management & Leadership Foundations of DigitalThe Digital Opportunity 01:29
Digital Management & Leadership Web and EmailCustomer Journey and the Conversion Process 00:49
Search Engine Optimization (SEO) SEO SetupIntroduction to SEO 04:59
Web Design, CRO & UX Website OptimizationWebsite Copy 05:55
Email Marketing Email Marketing StrategyEmail Marketing Overview 06:09
Web Design, CRO & UX UX DesignPrototyping 01:38
Digital Management & Leadership Building Effective TeamsThe Purpose of Feedback 05:56
Content Marketing Content OutreachResourcing 14:55
Data & Analytics Analytics with Google AnalyticsTracking Data Effectively 02:06
Social Selling Fundamentals of Social SellingThe Changed Buying Process 00:57

Trending

Social Media Marketing Social Media MarketingAnalyzing and Reporting Using Social Media Tools 02:02
PPC & Paid Search Paid SearchLanding Pages 03:00
Digital Management & Leadership Foundations of DigitalThe Digital Opportunity 01:29
Digital Management & Leadership Web and EmailCustomer Journey and the Conversion Process 00:49
Search Engine Optimization (SEO) SEO SetupIntroduction to SEO 04:59
Web Design, CRO & UX Website OptimizationWebsite Copy 05:55
Email Marketing Email Marketing StrategyEmail Marketing Overview 06:09
Web Design, CRO & UX UX DesignPrototyping 01:38
Digital Management & Leadership Building Effective TeamsThe Purpose of Feedback 05:56
Content Marketing Content OutreachResourcing 14:55
Data & Analytics Analytics with Google AnalyticsTracking Data Effectively 02:06
Social Selling Fundamentals of Social SellingThe Changed Buying Process 00:57

Trending

Social Media Marketing Social Media MarketingAnalyzing and Reporting Using Social Media Tools 02:02
PPC & Paid Search Paid SearchLanding Pages 03:00
Digital Management & Leadership Foundations of DigitalThe Digital Opportunity 01:29
Digital Management & Leadership Web and EmailCustomer Journey and the Conversion Process 00:49
Search Engine Optimization (SEO) SEO SetupIntroduction to SEO 04:59
Web Design, CRO & UX Website OptimizationWebsite Copy 05:55
Email Marketing Email Marketing StrategyEmail Marketing Overview 06:09
Web Design, CRO & UX UX DesignPrototyping 01:38
Digital Management & Leadership Building Effective TeamsThe Purpose of Feedback 05:56
Content Marketing Content OutreachResourcing 14:55
Data & Analytics Analytics with Google AnalyticsTracking Data Effectively 02:06
Social Selling Fundamentals of Social SellingThe Changed Buying Process 00:57

Trending

Social Media Marketing Social Media MarketingAnalyzing and Reporting Using Social Media Tools 02:02
PPC & Paid Search Paid SearchLanding Pages 03:00
Digital Management & Leadership Foundations of DigitalThe Digital Opportunity 01:29
Digital Management & Leadership Web and EmailCustomer Journey and the Conversion Process 00:49
Search Engine Optimization (SEO) SEO SetupIntroduction to SEO 04:59
Web Design, CRO & UX Website OptimizationWebsite Copy 05:55
Email Marketing Email Marketing StrategyEmail Marketing Overview 06:09
Web Design, CRO & UX UX DesignPrototyping 01:38
Digital Management & Leadership Building Effective TeamsThe Purpose of Feedback 05:56
Content Marketing Content OutreachResourcing 14:55
Data & Analytics Analytics with Google AnalyticsTracking Data Effectively 02:06
Social Selling Fundamentals of Social SellingThe Changed Buying Process 00:57

Trending

Social Media Marketing Social Media MarketingAnalyzing and Reporting Using Social Media Tools 02:02
PPC & Paid Search Paid SearchLanding Pages 03:00
Digital Management & Leadership Foundations of DigitalThe Digital Opportunity 01:29
Digital Management & Leadership Web and EmailCustomer Journey and the Conversion Process 00:49
Search Engine Optimization (SEO) SEO SetupIntroduction to SEO 04:59
Web Design, CRO & UX Website OptimizationWebsite Copy 05:55
Email Marketing Email Marketing StrategyEmail Marketing Overview 06:09
Web Design, CRO & UX UX DesignPrototyping 01:38
Digital Management & Leadership Building Effective TeamsThe Purpose of Feedback 05:56
Content Marketing Content OutreachResourcing 14:55
Data & Analytics Analytics with Google AnalyticsTracking Data Effectively 02:06
Social Selling Fundamentals of Social SellingThe Changed Buying Process 00:57

Trending

Social Media Marketing Social Media MarketingAnalyzing and Reporting Using Social Media Tools 02:02
PPC & Paid Search Paid SearchLanding Pages 03:00
Digital Management & Leadership Foundations of DigitalThe Digital Opportunity 01:29
Digital Management & Leadership Web and EmailCustomer Journey and the Conversion Process 00:49
Search Engine Optimization (SEO) SEO SetupIntroduction to SEO 04:59
Web Design, CRO & UX Website OptimizationWebsite Copy 05:55
Email Marketing Email Marketing StrategyEmail Marketing Overview 06:09
Web Design, CRO & UX UX DesignPrototyping 01:38
Digital Management & Leadership Building Effective TeamsThe Purpose of Feedback 05:56
Content Marketing Content OutreachResourcing 14:55
Data & Analytics Analytics with Google AnalyticsTracking Data Effectively 02:06
Social Selling Fundamentals of Social SellingThe Changed Buying Process 00:57

Trending

Social Media Marketing Social Media MarketingAnalyzing and Reporting Using Social Media Tools 02:02
PPC & Paid Search Paid SearchLanding Pages 03:00
Digital Management & Leadership Foundations of DigitalThe Digital Opportunity 01:29
Digital Management & Leadership Web and EmailCustomer Journey and the Conversion Process 00:49
Search Engine Optimization (SEO) SEO SetupIntroduction to SEO 04:59
Web Design, CRO & UX Website OptimizationWebsite Copy 05:55
Email Marketing Email Marketing StrategyEmail Marketing Overview 06:09
Web Design, CRO & UX UX DesignPrototyping 01:38
Digital Management & Leadership Building Effective TeamsThe Purpose of Feedback 05:56
Content Marketing Content OutreachResourcing 14:55
Data & Analytics Analytics with Google AnalyticsTracking Data Effectively 02:06
Social Selling Fundamentals of Social SellingThe Changed Buying Process 00:57

Trending

Social Media Marketing Social Media MarketingAnalyzing and Reporting Using Social Media Tools 02:02
PPC & Paid Search Paid SearchLanding Pages 03:00
Digital Management & Leadership Foundations of DigitalThe Digital Opportunity 01:29
Digital Management & Leadership Web and EmailCustomer Journey and the Conversion Process 00:49
Search Engine Optimization (SEO) SEO SetupIntroduction to SEO 04:59
Web Design, CRO & UX Website OptimizationWebsite Copy 05:55
Email Marketing Email Marketing StrategyEmail Marketing Overview 06:09
Web Design, CRO & UX UX DesignPrototyping 01:38
Digital Management & Leadership Building Effective TeamsThe Purpose of Feedback 05:56
Content Marketing Content OutreachResourcing 14:55
Data & Analytics Analytics with Google AnalyticsTracking Data Effectively 02:06
Social Selling Fundamentals of Social SellingThe Changed Buying Process 00:57

Trending

Social Media Marketing Social Media MarketingAnalyzing and Reporting Using Social Media Tools 02:02
PPC & Paid Search Paid SearchLanding Pages 03:00
Digital Management & Leadership Foundations of DigitalThe Digital Opportunity 01:29
Digital Management & Leadership Web and EmailCustomer Journey and the Conversion Process 00:49
Search Engine Optimization (SEO) SEO SetupIntroduction to SEO 04:59
Web Design, CRO & UX Website OptimizationWebsite Copy 05:55
Email Marketing Email Marketing StrategyEmail Marketing Overview 06:09
Web Design, CRO & UX UX DesignPrototyping 01:38
Digital Management & Leadership Building Effective TeamsThe Purpose of Feedback 05:56
Content Marketing Content OutreachResourcing 14:55
Data & Analytics Analytics with Google AnalyticsTracking Data Effectively 02:06
Social Selling Fundamentals of Social SellingThe Changed Buying Process 00:57