
Study Notes
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Search engine optimization (SEO) is the process of improving the visibility of online content in organic SERPs to help achieve the goals of your organization.
SEO is a process, so it is not something you do once and forget about. SEO needs constant attention and focus. Your website is not a static finished thing. It’s something that requires constant effort to improve and optimize.
What can you accomplish with SEO?
It’s important to set objectives before you start doing any SEO work. You should start with establishing a baseline of performance to measure progress against. How is your website currently performing? How much traffic is it getting from organic search? And how many sales or leads is it generating?
We can look at several key metrics to determine SEO success:
ABOUT THIS DIGITAL MARKETING MODULE
This module introduces the core principles and concepts of search marketing. It demonstrates how the use of organic search can benefit marketing campaigns. It introduces the key concepts of paid search and the ways in which it can be used to improve the performance of a campaign. It also outlines how to measure the success of a search campaign and how it fits within a wider digital marketing strategy.